Why You Should Use SIP Trunking in Your Contact Center

contact centerIf you haven’t considered switching to SIP Trunking, you should give the technology a closer look. This is especially true if you have a contact center. SIP Trunking offers many benefits and cost-savings. Here is why you should consider it:

What is SIP Trunking?

First of all, what is SIP Trunking? SIP Trunks replace physical connections between your contact center and the Public Switched Telephone Network (PSTN) with virtual connections. These virtual connections are then transported over your IP network. Physical PSTN connections are also known as PRIs and have been common since the 1980s. However, they have a lot of disadvantages when compared to SIP Trunking. Not only is SIP more cost-efficient, but it also has a lot more modern features.

SIP Trunking and the Contact Center

Why is SIP Trunking so beneficial if you have a contact center? Here is why you should change your PRIs over to SIP Trunks:

Flexible Routing

SIP Trunks, as mentioned, run over your IP network. Due to this, you can easily route them over specific contact center locations and services. Best of all, you can quickly reconfigure them because they are virtual. In other words, SIP Trunks are extremely flexible, which is advantageous when you are operating something as complex as a contact center.

Cost Savings

If you are experiencing budgetary limitations, SIP Trunking is a great way to go. Replacing your PRIs can save you as much as fifty percent. When operating a contact center, it is important to save as much money wherever you can.


With SIP Trunking, you don’t have to concern yourself with whether or not your PSTN connection can handle your call volume. PRIs force you to buy capacity in specified increments. SIP Trunking allows you elastic capacity. This is very important with contact centers, where your call volume may see seasonal surges.

If you have any questions regarding SIP Trunking, please contact Intuity today at (800) 811-1086. Please feel free to also follow us on Twitter.